Flexo or digital printing?

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15 Jan, 2021

Flexo or digital printing?

5 reasons to go for an NBG Printographic Machinery Co. Pvt. Ltd. flexo printing press

‘Shall I go for flexo or digital printing?’ That’s a problem many production heads in the label printing industry face. Several go for digital printing as it is the modern trend and other label printers are choosing it. But is it the right decision for you is what is to be thought of. Quality, substrate, volume, budget, and production schedule are the determining factors.

In this blog, we, NBG Printographic Machinery Co. Pvt. Ltd. are examining both the methods and explaining to you why you should consider a flexo printing press.

Flexo and digital printing comparison

In label printing, when we speak of ‘digital’, we mean printing labels without physical printing plates. Digital printing does not need plates the way traditional printing, like offset, flexo, or gravure, does. If you wish to stay relaxed, you should go for a digital flexo printing machine. The truth is you do not need printing plates, which is one of the benefits of digital printing. It also has faster turnaround times, can print variable data, and no extra set-up time is needed to produce multiple versions of the artwork. Moreover, you do not have set costs before you start printing, making it advantageous for small runs with NBG Printographic Machinery Co. Pvt. Ltd.

Nevertheless, you need to equip every single small job individually, including its data.

And what is to be done when a new product becomes so thriving that it is no longer a ‘small job’, can you print this on a digital press, too, or should it be performed on a traditional press? If not, you will lose your elasticity since you have listed continuous jobs for your digital press.
A Flexographic printing machine is an excellent choice if you need a higher volume order. Since flexo printing presses work at a much quicker speed than digital presses, it is an effective way to generate large volume runs with high-quality results. Also, the cost per label decreases considerably as your quantity increases.

And what is to be done when a new product becomes so thriving that it is no longer a ‘small job’, can you print this on a digital press, too, or should it be performed on a traditional press? If not, you will lose your elasticity since you have listed continuous jobs for your digital press.

A Flexographic printing machine is an excellent choice if you need a higher volume order. Since flexo printing presses work at a much quicker speed than digital presses, it is an effective way to generate large volume runs with high-quality results. Also, the cost per label decreases considerably as your quantity increases.

Flexography and digital printing are no longer struggling technologies. Despite the advantages and disadvantages of each printing method, the essential question is: which approach is most cost-effective, what is the crossover period? Before this period, it would be further cost-effective to run your labels digitally. When you cross the crossover point, flexo printing becomes more cost-effective.

Why go for a flexo printing press?

Furthermore, with speed and lower cost in generating medium to high-volume print runs, there are extra benefits to flexo printing that could be the conclusive factor in choosing the appropriate method for your company.

Here are five advantages of flexo printing:

1. Lower ink costs per m² as the inks you need for digital printing are costlier
2. Enhanced elasticity and endurance with a range of colors and substrates are offered at NBG Printographic Machinery Co. Pvt. Ltd.
3. It lets you produce higher volumes of labels in a shorter period
4. You can allow and automate more applications like cold foil, laminating glue, and varnish applications.
5. In-line finishing is covered in a flexo press

Blending the best of both worlds: Hybrid Printing

Did you know there is a printing method that blends the best of both worlds, too?

This variation is known as hybrid printing. Hybrid printing is a mix of various types of printing and techniques converted to a single-pass process to bring about the advantages of both technologies. With hybrid printing, you can reach a larger part of the business segment, enhance productivity, decrease costs, and decrease prepress time.

If you would like to review which printing method is most cost-effective for your company, feel free to schedule a non-binding talk with one of our specialists. We are happy to help. You can also visit our local branch in Babar Road, New Delhi.
You can get in touch with us at +91 8595261263 or write to us at info@nbgprintographic.com.
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